Event web analytics
Check visits, traffic sources, devices, and visitor countries of your event's public website in Add On Sport.
Last updated: June 11, 2026
In Statistics → Web you can analyze your event's public website traffic without the need for external tools.
Key metrics
Metric | Description |
|---|---|
Unique visitors | Distinct individuals who have visited the website |
Page views | Total number of pages loaded |
Average duration | Average visit time |
Bounce rate | % of visits that leave without interacting |
Charts and breakdowns
- Visitors and page views: traffic evolution over time
- Traffic sources: where visitors come from (search engines, social media, direct links...)
- Most visited pages: which sections of the event website generate the most interest
- Devices: distribution between mobile, desktop, and tablet
- Countries: geographical origin of visitors
How to leverage this data
- Check the effect of your social media posts: you should see a traffic spike from that source
- If the majority of traffic is mobile, ensure your website images and texts look good on small screens
- A high bounce rate on the registration page may indicate unclear pricing or instructions
Web analytics is native to the platform: you do not need to configure anything and no third-party trackers are installed on your event website.
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